3 founding spots · Doors close Sunday, 20 December
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For founders who’ve hit a ceiling

Run your business without letting it run your head.

Patterns is eight weeks of private 1:1 hypnosis work for founders who’ve built something real, and still feel trapped by their own patterns.

Jupin Asefi
Apply for Patterns →

Starts with a 60-second scan. No call to book, nothing to pay.

Rated five stars on Trustpilot
Five stars on Trustpilot8 weeks · 1:13 founding spotsStarts 5 January 2027First Shift GuaranteeThe Totality Method

Where you are

From the outside, things are working.

You make money. You make decisions. You keep things moving.

But inside, your mind rarely switches off. You replay sales calls. Second-guess decisions. Put pressure on yourself to get everything right. Maybe you know exactly what to do, and still find yourself procrastinating, avoiding the difficult conversation or getting in your own way.

Here’s the frustrating part: the very patterns that built your success might now be limiting what comes next.

Your drive became pressure. Your high standards became perfectionism. Taking responsibility became feeling like everything rests on your shoulders.

Why hypnosis

A pattern doesn’t change because you understand it.

You already know your patterns. You could describe them to me in detail. Knowing hasn’t changed them.

Most self-improvement works on the surface: habits, discipline, willpower. You’ve already proven you have all three. But behaviour comes from identity, and identity runs below conscious thought. That layer is the operating system.

Hypnosis is the most direct way I know to work there. Not to talk about the pattern again, but to change it where it actually runs.

How I learned this

At eight, I played one wrong note at an accordion concert. That single moment became a performance block that followed me for nearly ten years.

More practice never fixed it. What fixed it was understanding how the mind stores a moment like that and keeps replaying it, and learning to change it where it’s stored.

“I grew up in very conservative and intellectual communities, where people are skeptical towards spiritual or hypnotist stuffs. […] the session exceeded my expectations!”
Endy Nugroho · Trustpilot

What changes

Keep the ambition. Lose the weight.

You shouldn’t have to sacrifice your ambition to feel free.

The goal is to keep building the business and life you want, without feeling controlled by the person you had to become to get here. More freedom, in three areas:

Calm

More choice over how you feel and respond, instead of being pulled around by stress, pressure and overthinking.

Confident

More trust in yourself, without constantly questioning your value, comparing yourself or needing to prove something.

Clear

More clarity about what you want and where you're going, without feeling stuck in the same old patterns.

“…now able to book calls way faster and… also signed amongst the biggest clients i ever had while working with him.”
manav · Trustpilot

One client’s experience. I don’t promise business results; I work on what’s in the way of them.

How it works

The Totality Method.

Four moves, repeated until the change is yours and no longer needs me.

01

Clarity

We get clear on the patterns behind the situations you want to change, starting with your Freedom Scorecard: State, Identity and Direction.

02

Change

We work with those patterns in private hypnosis sessions. Eight sessions across eight weeks, one to one.

03

Conditioning

Your Pattern Audio, a personalised 15–20 minute recording made from our work, keeps reinforcing the change between sessions.

04

Control

You learn The Self-Reset live: self-hypnosis and practical tools for before a sales call, a hard decision, or when your mind won't switch off.

8

private sessions

8

weeks

3

founding spots

Also inside

The Freedom Circle

Four intimate group gatherings with the founding cohort, in weeks 2, 4, 6 and 8. Guided group hypnosis and optional hot seats. Not a mastermind, not a networking group. Sharing is always optional.

Also inside

Direct Line

WhatsApp access to me throughout the eight weeks, so you can bring questions and reflections into our work as they come up.

In their words

Five stars. Every time.

Every review I have on Trustpilot, word for word. Founders, sales people, athletes: different rooms, the same work underneath.

★★★★★

Started working with jupin 3 weeks ago…

…really helped me with taking action faster on my business than focusing on different things and because of that now able to book calls way faster and… also signed amongst the biggest clients i ever had while working with him.

manav · India

★★★★★

…it really helped break some limiting beliefs and barriers stopping me from doing well on my sales calls. I really appreciate his support and willingness to help and understand what I was going through throughout the session. Highly recommend.

Hussein R. Atwi · Lebanon

★★★★★

clarifying and effective hypnosis session

Jupin guided a thoughtful hypnosis session that helped me identify perfectionism and people-pleasing as patterns behind my difficulty staying consistent with creative work. By the end, I felt noticeably lighter and clearer. I especially appreciated that his approach felt intuitive and personalized rather than scripted.

Joei · France

★★★★★

I grew up in very conservative and intellectual communities, where people are skeptical towards spiritual or hypnotist stuffs. […] And what happened was the session exceeded my expectations![…] I have felt better productivity and focus after this session!

Endy Nugroho · Germany

★★★★★

Improvement of performance and ability to handle pressure right

I’ve learned to deal with stress in a much more positive wayand, most importantly, to perceive and approach stressful situations completely differently than I did before. […] They give me a sense of stability, calm, and confidence that I can rely on both in sport and in everyday life.

Julienne · Germany

★★★★★

Jupin’s hypnosis have been a great help to cope with the demands of my life as an athlete. I leave every session feeling happier and more confident. Thank you!

Beatriz Carneiro · Denmark

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Excerpts from public Trustpilot reviews; “[…]” marks a cut. Experiences are individual. Read them on Trustpilot.

Jupin Asefi

Who you’ll work with

I’m Jupin Asefi.

A hypnotist and mental performance coach, certified in Mike Mandel’s Neo-Ericksonian hypnosis method.

Before this, I spent years as a competitive Latin dancer, performing with judges watching every step, and studied medicine in Mainz. I left medical school to do this work full-time (yes, my family of doctors had questions).

Both worlds taught me the same thing: skill is rarely what’s missing. What decides the moment is the layer underneath. So I built Totality around one belief I want every client to leave with:

“I get to choose how I feel, who I am and where I go.”

I don’t want you to become less ambitious, or dependent on me to feel better. I want you to build the ability to work with your own patterns, so you can keep growing and actually enjoy being the person building your business.

A two-way fit

Is this for you?

Patterns is for you if you…

  • Are a founder-led coach, consultant or agency owner, typically doing around €10–30K per month.
  • Have built something, you’re driven, and you want to keep growing.
  • Are open-minded. You don’t need to be super spiritual or have experience with hypnosis.
  • Are coachable and willing to participate in the work.
  • Are ready to understand your patterns and work on changing them.

It won’t work if you…

  • Are looking for another business strategy or marketing course.
  • Want a quick fix or a guaranteed revenue result.
  • Expect hypnosis to do the work for you.
  • Aren’t open to exploring what’s happening beneath the surface.

Questions

Before you start.

Will I lose control under hypnosis?

No. There are no swinging pocket watches here, and nobody clucks like a chicken. That's stage hypnosis. This is the other kind.

You're fully involved the whole time. Hypnosis doesn't do the work for you; we do it together.

I'm sceptical. Is that a problem?

No. Most founders I work with are. You don't need to believe in anything, be spiritual or have tried hypnosis before. You need to be open-minded, coachable and willing to look at what's happening beneath the surface.

And if the first session doesn't shift anything, the First Shift Guarantee means you pay nothing.

What exactly do I get?

Eight private Totality Sessions across eight weeks, your personalised Pattern Audio, The Self-Reset (self-hypnosis you learn live), four Freedom Circle gatherings with the founding cohort, and Direct Line access to me on WhatsApp throughout.

As soon as you join, you also get Next-Level Identity, a hypnosis audio you can start the same day.

What's the investment?

The founding investment is €3,000 paid in full, or 3 monthly payments of €1,100 (€3,300 in total).

After the founding group, the planned standard price is €5,000.

What is the First Shift Guarantee?

If you complete your first Patterns session and don't feel a meaningful shift in the area we agreed to work on, tell me within 24 hours of the session ending. I'll refund every payment you've made and cancel any remaining instalments. No awkward conversations, no obligation to continue.

I'm not promising overnight transformation or a particular business result. I'm offering focused work together on the patterns that are getting in your way.

What happens after I send my scan?

I read every scan myself and reply within 48 hours. If it looks like a fit, we have a short, honest conversation about what you saw and what you'd like to change. No pressure, and nothing to pay at that point.

If it's right for both of us, your founding spot is confirmed and we begin on Tuesday, 5 January 2027.

Three founding spots

Start with the scan.

This isn't a sales funnel. It's a fit check. If what you see fits, send it to me and that's your application. Doors close Sunday, 20 December 2026; we begin Tuesday, 5 January 2027.

Step one · 60 seconds

The Freedom Scan

Nine statements. One tap each. You’ll see straight away where a pattern is costing you most: your State, your Identity or your Direction.

No email needed to see your result. Prefer to talk? Message me “PATTERNS” on Instagram.

Not ready yet?

Come in early.

Mindmade

My circle for founders and builders working on the mind behind the business. Come in, look around, and get to know how I work before you decide anything.

Join Mindmade →
Apply for Patterns →